SOCIAL AR REEL 2023: CLARA BACOU

Clara Bacou is a recognised Snap AR and Meta Spark creator who has collaborated on mobile AR and AR eyewear projects for clients including Universal Music, Nike, Gucci, Dior, Takashi Murakami, NARS, Coach and Fendi.

Bacou worked at Meta from Jan 23 to Jan 24, supporting the Creative Engineering team, which is responsible for a wide range of cutting-edge AR/VR tools and experiences. Her role focused primarily on developing 3D MR content for Quest.

Bacou’s community filters have over 40 million views, 30 million plays, and 3k days of camera playtime. Her work’s impact has been highlighted in leading publications such as Forbes, Adweek, Elite Daily, The Verge, VentureBeat, VRScout, Next Reality, and WeRSM.